Kinetic Typography (Runaway - Aurora)
Mental Health Awareness
Year 2022
Software
Adobe Illustrator, Photoshop, InDesign
The Process
Creating this booklet required a lot of pre-planning as it had to be 18 pages and had a lot of text that needed to go into it. Once I knew the topic I took it upon myself to create a Google where all my text and create a board of what my pages would look like roughly. Finding the research to write the content for the booklet was the easy part because of how normalized self-care is. My main focus had to be the storyboard. Figuring out what my pages looked like was a priority. I knew I wanted one page for the main steps and the second page to include the outcomes of following those steps. Keeping that in mind I started drawing possible images I wanted to go with. I wanted to go with a variety of different types just to keep each page a bit fresh and have a unique touch. I knew that a lot of the imagery had to be dramatized just because you wouldn’t be able to tell what it was without over-exaggeration. I left mini notes for myself as I went on just so that I could keep them in mind when actually creating the booklet. Preparation of the booklet took time but I believe it was necessary to have a successful booklet.
Typographical Syntax Poster